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Royale Brand is Awarded Superbrands



Superbrands – Two of its brands: Kojic Papaya Soap won the FINAT 2009 Europe International Label competition on June 12, 2009 at Antaly, Turkey, while the L-Gluta Power Soap won the 1st Place in the 32nd Annual Tag & Label Manufacturer’s Competition held in Scottsdale, Arizona, USA on October 20, 2009.


This year, Royale Business Club International Inc. gained the accreditation of the World’s Independent Arbiter on Branding the “Superbrands“. Its membership programmes pay tribute to the world’s leading brands, the brands that perform above and beyond other brands within their respective markets as selected by experts and consumers. Superbrands has launched its programs in many key global markets and has publications in over 80 countries.


Superbrands Background

Superbrands was founded by advertising executive Marcel Knobil in London in 1994. It began as a radio show on GLR (now BBC Radio London), which was aimed at giving ordinary customers an insight into the significant brands that touched their lives. Due to the success of the show the Superbrand organization was founded in 1995.

In each country that it operates, it aims to identify brands that perform above and beyond other brands within their respective markets. To facilitate this, each country has an independent and voluntary council, which is made up of notable experts in the branding and marketing communication industry as well as experts from local and international blue-chip organisations. Brands that are rated highly by both the council and consumers are eligible for inclusion in a Superbrands project. Step 1 Study: an independent study elects the strongest brands of the country called Superbrands. Step 2 Reward and Knowledge; Superbrands Seal of Excellence, The Superbrands book. In some countries they also hold seminars and Awards ceremonies.

Selection criteria

In each country that Superbrands operates in, it elects a Superbrands Council, which usually comprises industry experts and practitioners, which selects the top brands under various categories and awards them the status of “Superbrands”. Brands are invited to participate in the Superbrands project based on the following criteria: market dominance, longevity, goodwill, customer loyalty and market acceptancy.



The Royale Business

The Royale Business – Ultimate Health and Beauty

Welcome to Royale Business


Royale Business Club is a 100% Filipino-owned corporation established in 2006. From its headquarters in Quezon City, Philippines, the company is continually changing the landscape as we know it – from its expansion of branches throughout key cities in the country to international hotspots in the cities of Dubai, Taipei, Singapore, Doha and Abu Dhabi.

With pillars of industry leaders backed by years of experience and expertise in the Finance and Marketing, the company stands tall as the major player in the industry, offering its wide spectrum of FDA-approved health, wellness and beauty products.

royale business

royale business superbrands award

Royale Superbrands

Royale as a Brand is synonymous with innovation and modern. From the packaging to the over-all impeccable quality and service, Royale business club products are superlative in all aspects. Its success in the local and international markets is a glaring declaration of the feat.

As the company continued its drive for distinction, it gave credence to its products and the Royale Brand, in general.

This reputation was further reinforced in 2010, when Royale gained the accreditation of the World’s Independent Arbiter on Branding, the “Superbrands”. Royale waves its banner with pride as its joins other brands awarded with Superbrands status.



Royale Distributors aptly called Royalistas, are truly the bloodline of the company’s continual success. They are trained to do the business with a philosophy that runs in their veins: Helping People is Our Way of Life. Royalistas are driven by their passion to introduce topnotch products and service that they believe will change the lives of the people the way it has changed theirs.

Since 2009, Royale Business Club is giving its distributors international travel incentives to premium travel destinations not only throughout Asia  but to places like the glamorous Europe-Spain, France, Switzerland, Italy, Netherlands and many others. Royalistas were also awarded a relaxing and invigorating trip to Brazil in South America. Another destination in yet another continents are the magnificent South Africa and United States of America.

Not only is the company making an impact in the business scene, but Royale definitely marks a spot in giving what the hardworking Filipino really deserves.

The Business model of Royale is now the benchmark of Filipino-owned corporations who want to expand their operations worldwide. This pursuit requires more than hard work, but rather, it calls for continuous dedication to excellence and a pragmatic understanding of large-scale multinational operations. More importantly, a management with keen business sense, acumen and diligence of the highest level is required.



Royale continues to drive for excellence in all the facets of its operations: world – class products and services, state-of-the-art technology in research and development, establishment of branches here and abroad –  these components will seal a resounding statement that the Filipino entrepreneur can be at par with, if not better than, our foreign counterparts.

We invite you, with joy and excitement, to join us and experience the Royale experience. Let us be the beacons of hope and encouragement to our fellowmen who are searching for what we are all worthy of: a globally – competitive company that will bring effective and efficient professional and financial opportunities to everyone.


Welcome to your road to success. Welcome to Royale and be a Royalista