Royale Brand is Awarded Superbrands



Superbrands – Two of its brands: Kojic Papaya Soap won the FINAT 2009 Europe International Label competition on June 12, 2009 at Antaly, Turkey, while the L-Gluta Power Soap won the 1st Place in the 32nd Annual Tag & Label Manufacturer’s Competition held in Scottsdale, Arizona, USA on October 20, 2009.


This year, Royale Business Club International Inc. gained the accreditation of the World’s Independent Arbiter on Branding the “Superbrands“. Its membership programmes pay tribute to the world’s leading brands, the brands that perform above and beyond other brands within their respective markets as selected by experts and consumers. Superbrands has launched its programs in many key global markets and has publications in over 80 countries.


Superbrands Background

Superbrands was founded by advertising executive Marcel Knobil in London in 1994. It began as a radio show on GLR (now BBC Radio London), which was aimed at giving ordinary customers an insight into the significant brands that touched their lives. Due to the success of the show the Superbrand organization was founded in 1995.

In each country that it operates, it aims to identify brands that perform above and beyond other brands within their respective markets. To facilitate this, each country has an independent and voluntary council, which is made up of notable experts in the branding and marketing communication industry as well as experts from local and international blue-chip organisations. Brands that are rated highly by both the council and consumers are eligible for inclusion in a Superbrands project. Step 1 Study: an independent study elects the strongest brands of the country called Superbrands. Step 2 Reward and Knowledge; Superbrands Seal of Excellence, The Superbrands book. In some countries they also hold seminars and Awards ceremonies.

Selection criteria

In each country that Superbrands operates in, it elects a Superbrands Council, which usually comprises industry experts and practitioners, which selects the top brands under various categories and awards them the status of “Superbrands”. Brands are invited to participate in the Superbrands project based on the following criteria: market dominance, longevity, goodwill, customer loyalty and market acceptancy.



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